Content and Digital Marketing Coordinator
AKC Marketing, a 100% Employee Owned agency, is seeking a Content and Digital Marketing Coordinator.
The idea candidate is a highly organized, self- starter who wants to be part of a winning marketing team. Best of all, you'll help the team create a welcoming environment for new and existing clients!
Responsibilities:
- Manage and promote new video editing services, including client relations with existing users and aiding in marketing efforts to expand the user base. Experience in light video editing a plus.
- Manage the routing process of videos through the system.
- Coordinate with video team to return edits to user quickly and efficiently.
- Run monthly analytics and keep all clients apprised of video submissions, topics and more.
- Regularly connect with clients to ensure proper client relations with the video service.
- May work with technical personnel in the development and/improvement of marketing tools.
- Oversee all content creation for assigned client.
- Assist the full client team in putting together a content strategy for campaigns, including digital, print, tradeshow, etc.
- Help ensure digital project/department milestones/goals are met and adhering to approved budgets.
- Create and maintain content marketing calendar to ensure regular content throughout the year.
- Develop search engine optimized content and consistently utilize targeted keywords.
- Stay up to date with industry best practices and monitor content activities of competitors as needed.
- Maintain and update content on client websites as needed.
- Develop and execute paid and organic social media campaigns for the assigned client, identifying opportunities to build clients’ visibility in reaching their target audience.
- Develop and maintain online content, including blogs and website content, that attracts attention, generates interest, and is easily shared via social networks.
- Become an expert in the clients’ business and the competitive landscape and look for new and unique marketing opportunities.
- Help determine KPIs to measure effectiveness of campaigns and translate metrics to actual insights gained to help inform marketing, development and other key departments.
- 1-3 years of marketing experience, or equivalent.
- Skilled writer and proofreader.
- Social media marketing experience.
- Experience developing a content and social media strategy.
- Experience working with and developing a marketing plan.
- Practices superior time management.
- Makes evident good technical understanding and can pick up new tools quickly.
- Maintains a working knowledge of principles of SEO including keyword research and Google Analytics.
- Displays in-depth knowledge and understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, Pinterest etc.), their respective participants and how each platform can be deployed in different scenarios.
- Understanding of how to measure the success of campaigns.
- Experience with HubSpot or Asana a plus.
- Agriculture experience a plus.
- Client travel may be required.
Job Type:
- Full-Time
This is an exciting opportunity to join our team. We're looking for candidates who are eager for a chance to establish themselves in a company through hard work, determination, and the development of countless professional relationships in the Des Moines area and beyond!
We offer competitive compensation packages including benefits, 100% employee ownership, 401k and more! This is a full-time, salaried plus commission position with paid time off, paid sick time & paid holidays! We offer a relaxed yet highly motivated work environment, where each individual’s contribution to the business is truly valued.
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